It has recently been reported that official figures show that many Xbox 360 owners are using their Xboxs for other things beside gaming. In the last year Microsoft have raidcally changed the design and layout of their dashboard and now it features many popular apps inlcuding, Facebook, Twitter, Youtube and recently BBC iPlayer, along side older functionalities such as video and music player. The new additions seem to have accomplished what they were designed to for Microsoft who are still experiencing high hardware sales compared to that off the PS3 and Wii. Official figures state that on average Xbox users spend 80 hours on the Xbox per month.
Speaking with the Los Angeles Times, Interactive Entertainment Division SVP Yusuf Mehdi commented on the situation,
What we're seeing is that people are turning on the Xbox to play games and then keeping it on afterwards to get other types of entertainment.
It is thought that the recent dashboard updates along with the one which is rumoured to currently be in internal beta and the new focus on apps is all part of Microsoft's Trojan Horse plan to get an Xbox into every living room in preparation for the next hardware update.
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